You’ve made the decision to improve your life by starting your own BUSINESS.
Yes, starting your own business, because driving a taxi isn’t a job. It is your own small
Driving a Taxi in your own small business allows you to set your own schedule,
work the days and the hours that you determine work best for you and provide
you with the most income that same day…. Every day is a payday
You, like many entrepreneurs, are taking a step to control your time, your money and your
life by leaving the limits of the “job” world and entering the potential of the small business
And with any small business, knowledge about your business determines your success in that business. Knowledge about the tools available to run your business. Knowledge about your customers and what those customers expect. Knowledge about maximizing your opportunities and PROFITS. This online seminar is intended to introduce you to some of the knowledge you will need to succeed in the Taxi Driving business.?
A Taxi Driver is an Independent Contractor Small Business owner specializing in solving the
transportation needs of your customers by providing safe and insured transportation for a
As an Independent Contractor Taxicab Driver:
Because you are in your own Small Business as an Independent Contractor Taxi Driver you
are not an employee, you are your own boss, you are not required to report any of your
earnings and will drive any period of time you desire to provide the transportation of
individuals and property on a for-hire basis. There are a large variety of ways to find
customers looking for transportation services and if you choose to you can also receive
requests for service from the Taxi Dispatch Service. A Taxi Dispatch Service uses
advertising and other means to attract customers to place requests for transportation and
then makes these requests available to those that choose to be available for a request.
The relationship between the Independent Contractor Taxi Driver and the Taxi leasing
company is that of lessee/lessor, not employee/employer and just like leasing any vehicle
you choose how to use the Taxi whether you are looking for a person to provide service or
running a personal errand. There is no hiring or firing, just your decision to lease or not
lease a Taxi. The Taxi Leasing Company provides all the necessary equipment to operate as
a Taxi as well as any CDC recommended supplies for the protection of both you and your
You come to the leasing office and get to decide when you want to lease a Taxi, once twice
or multiple times per week, your choice but remember the more effort gets you more
money like any small business. Once you lease the Taxi you do a quick check over the
vehicle and if all is OK, you’re open for business. Remember the more customers the more
money you can make, you might decide to work events like spring training or concerts or go
to a taxi stand where customers will come to you. You might choose to use the Dispatch
System that gives you access to hundreds of customers waiting to be picked up. Another of
many ways to get customers is to advertise. After picking up a customer you might ask how
often they need to get rides and based on how well their schedule fits with yours you may
offer them your personal phone number.
Everyday is a Payday, add up the amounts you have collected for the rides plus all the tips
you got by providing your best service and simply subtract the cost of the gas and the lease
and everything left is yours… no more waiting for that PayDay because it can be everyday
you lease the Taxi.
You’ve made the money and you want to take a day or days off just return the Taxi to the
leasing office, please make sure the vehicle is clean, inside and out, and gassed back up.
You are the boss. You decide when to open for business. You decide when to take a break.
There’s an old saying in the taxi business:” Tires turning, Pockets earning” but a more apt
saying would be, “ tires turning with someone in the backseat......”.
The object of the “game” is to have someone in your car and you go to and fro for as many
miles as possible.
So, who are these much sought after customers?
They are young, senior, fat, skinny, rich, middle class, homeless, athletic, disabled, of all
races and all religions and ethnic backgrounds.
Anyone and everyone can be your costumer. Your aim should be to make them, whoever
they are, HAPPY customers.
So, we have learned that the customer is the person in your backseat and is the
very foundation for making your taxi business a success.
Always remember that every customer should be appreciated and afforded the best service
you can offer. Why? Because all of your customers have choices in this super-competitive
transportation sector, and they chose a taxi, your taxi. If you want them to continue to
choose a taxi, especially your taxi, please make them feel that they made the right choice
for their transportation needs.
We’re back to HAPPY customer. What’s the recipe? Legendary Customer Service. That’s
right. It’s that simple and that hard. Consistent Legendary Customer Service.
HAPPY customers= REPEAT customers= more MONEY for you.
Third, The Greeting
You should always confirm the name of your customer before they get in your vehicle.
Besides being on time it’s important to pick up the right person. Nothing upsets Driver and Customer more than the driver picking up the wrong person because he did not confirm the name of the person getting into his Taxi. Even if there’s only one person in the pickup area, confirm the name on your dispatch tablet.
It’s “good service” to open and close the door for your customer. This gives you a chance to control who enters your car. If it’s the wrong person you can gently say,” sorry I’m here for someone else.”
it’s also “good service” to load and unload any luggage or bags your customer has with them.
The Greeting can set the mood for the ride with your customer. The Greeting “tells” your customer that you are glad the chose your taxi company.
Remember, a cheerful smile, a warm greeting and a helping hand can pay dividends and
repeat customers and bigger tips.
Fourth, confirm the destination and method of payment with your customer.
It’s possible the Dispatch typed in the incorrect destination or the customer changed their
mind between call for a taxi and getting in your taxi.
Fifth, if the customer wants to talk then talk, but if the customer wants to be quiet then be quiet.
(Tip-as a rule of thumb, you should avoid discussions involving politics, sex and religion)
Ask the customer which, if any, radio station they prefer(blaring gangsta rap when transporting a senior citizen just out of church probably won’t increase the chance or size of any tip. You might get a complaint). You want to make your customer HAPPY.
Sixth, honor all coupons for your taxi company.
When your customer uses a coupon give them another one for the next trip. People will call your taxi company first. People will wait for your taxi in order to save a dollar.
Generally, coupon users are better tippers.
Seventh , build your own personal clientele.
Don’t be shy. Hand out those business cards to
any customer your want to transport in the future (corporate customers that are received through the dispatch system cannot be personalized).
It’s your business. Advertise. There’s not a more cost efficient way to advertise than handing out business cards.
Generally, Drivers who hand out business cards and create “personals” are “slump” proof. When things slow down(for example some periods in the summer) drivers with personals keep moving and earning all year round.
[Text]- A great source of customers is the taxi companies dispatch system.
Anyone needing transportation will call the taxi company.
A call taker will answer and take all the necessary information to get a taxi to the customer.
That information includes:
The dispatch system serves as a “matchmaker” for drivers and customers.
First, the “Call” is offered to any driver within a 5 mile radius (the offer radius can vary) of the pick up address.
The driver can accept or decline the “call” freely. There is no penalty for declining calls, but remember, more calls equals more customers equals more paid miles equals more money in YOUR pocket.
If no one within the “offer “radius grabs the “call“, The Dispatcher will post the “call“ on a
“bid“ screen to be seen by all active drivers. The first one to “bid” for the “call” gets it and
The dispatch system, if you choose to use it, is always there. 24 hours a day 365 days a
You can go you can choose to log in the Dispatch system and get customers in your
backseat and make money.
For the purposes of this online seminar be discussing the iCabbi Dispatch
With a iCabbi you, the taxi operator, can:
When you want to start making money you can choose to login into the iCabbi
Dispatch System to become an active and available Driver. You don’t have to take any
“calls” from the Dispatch system, but it’s there if you choose.
You login using your driver ID and PIN number given to you when you lease a taxi, this
combination of numbers are yours only and can be used each time you lease a taxi.
The driver ID is an eight digit number.
The PIN number is a four digit number.
You get both numbers on your first day of leasing and you keep them for as long as you are
eligible to lease a taxi.
You are now an active driver
As an active driver you can use your iCabbi dispatch tablet to:
After you login the cabbie Dispatch system you come to the “Home“ screen
From the “Home” screen you can perform a number of functions to help you make money.
Let’s look at the buttons on the “Home” screen
4.“Base” is another name for the Dispatcher. Press this button when you
want to communicate with The Dispatcher. You can communicate via text or request that
the dispatch call you. You can also send a preset message-“what’s the gate code?” for
5. - Bookings screen
“Bookings”. Want to know what “Time calls” are coming out in the next few hours? Check
out the “Bookings”screen by pressing the “Bookings” button. It’s a good way to gauge the
flow of business volume.
6. - message screen
“MSG”-messages. You can go back and check all the previous messages sent to you from
7.photo of the Busy screen with options
“Busy”. Want to take a break? Make yourself “unavailable“ but still active by pressing
“Busy” and choosing between “short break”, ”long break“ and “log off”.
8. menu screen
“Menu”. Pressing “menu“ gives you options to adjust your tablet settings.
9. “Panic”. When in need of emergency help press the panic button three times to notify The
Dispatcher that you need immediate attention. Only for emergencies.
Take time to look over the “call“ information on your tablet. This will prevent
You don’t want to go to the wrong address or arrive too early on a “time call“.
You don’t want to get the customer to the airport and look for payment only to find out that you should have gone into the hotel for the payment from the front desk.
You don’t want to waste your time.
You don’t want to upset your customer.
So, look over the information before putting your taxi in “drive”.
Take note of the time the customer expects a taxi pick up. A time (military time) followed by (PB) means the customer “pre-booked“ the pick up for a stated time in the future.
So, 12:15(PB) Means the car was “pre-booked” for a 12:15 PM pick up.
The call might be offered to the drivers 30 minutes before the desired pick up time to give the driver ample time to get to the pick up address safely.
On the other hand,12:11(ASAP) means the “call“ was entered into the dispatch system at 12:11 PM and the customer wants to be picked up as soon as possible.
Press the “INFO” button to read any special instructions and/or more details about the pick
up address-apartment #, name of a business, gate code, or details about the method of
payment, for example.
[Photo]- info screen with details
When you’ve read the information on the “INFO” page press OK to go back to the “call”
Third, take note of the method of payment by reading the information following “Type”.
“Pay in car“ means cash or credit card. Any other method of payment-vouchers, gift card,
specialize debit cards, “credit card on file“-Will be noted here
When the customer is in the Taxi, please confirm the method of payment before starting the
Please note the name of the customer. you need to confirm the name before anyone gets in
Arguably the most important piece of information on the “call” screen is the pick-up
Please take note of the direction in the address: east, west, north or south.
Going to 6400 E Camelback rd, instead of 6400 W Camelback rd, is a 16-mile mistake that
will upset all parties involved.
Please take note of the city in the address.
For example,there are three “1900 E University dr” addresses in the Phoenix metro area:
one in Phoenix, one in Tempe and one in Mesa.
An innocent oversight can cost you money by creating an UNHAPPY customer.
The customers destination will appear after you turn on your meter, if the customer
informed the call taker of an destination address.
If no destination address was given, you will see
“AS DIRECTED” in the “To” slot.
“ 4 Seater/1” tells you the customer needs a 4-seat sedan and you should expect one rider.
Your taxi meter is your cash register.
When you’re ready transport your customer(s) to their destination, “ring up” the sale. Turn
on your meter.
Operating a taxi meter(Centridyne for this online seminar) is simple.
You use two buttons: “Hired” and “ Time Off”.
You firmly pressed the “Hired” button
Your “call” screen will go from “VACANT” to “HIRED”
Your meter flashes the “meter drop”(initial pick-up charge).
For example,$2.75. That’s your
Your meter continues to add to the total:
Per mile as you’re moving. For example, $1.95 per mile
Per minute as you sit in traffic. For example,$0.75 per minute
When you are at the end of the ride, you firmly press the “Time Off” button.
Your “call” screen changes from “HIRED” to “TIME OFF”
The meter stops accruing charges.
It’s time to get paid
The action now switches to your customer(s).
In the back seat there is a payment terminal(for this online seminar we will consider the
CURB credit card machine).
Your customer(s) chooses cash or credit card or a combination of both.
If they choose credit card, they can add a tip and run the card themselves.
You never have to handle their credit card.
Either way, your customer(s) can opt to receive a receipt at the end of the transaction.
You can avoid the embarrassment of running out receipt paper by changing the paper roll
when you see a red line on the side of your customer’s receipts.
Video# 17(changing receipt paper)
There you go. Money in your pocket. NOW.
Web Design by Monsoon Marketing